American Enerpower helps clients enroll in Demand Response (DR), which is the result of changes in electric usage by end-use customers from their normal consumption patterns in response to changes in the price of electricity over time, or to incentive payments designed to induce lower electricity use at times of high wholesale market prices or when system reliability is jeopardized.  DR includes all intentional modifications to consumption patterns of electricity to induce customers that are intended to alter the timing, level of instantaneous demand, or the total electricity consumption. 

Demand Response programs decrease electricity consumption or shift it from on-peak to off-peak periods depending on consumers’ preferences and lifestyles.  Demand Response is a wide range of actions which can be taken at the customer side of the electricity meter in response to particular conditions within the electricity system (such as peak period network congestion or high prices).  Demand response is a reduction in demand designed to reduce peak demand or avoid system emergencies. Hence, demand response can be a more cost-effective alternative than adding generation capabilities to meet the peak and occasional demand spikes. The underlying objective of DR is to actively engage customers in modifying their consumption in response to pricing signals.